Overview: Psomas is a leading consulting engineering firm specializing in the land development, water and transportation markets.

Business challenge: Psomas is divided into nine divisions in geographically dispersed locations. Without a singular, overarching brand position, each division was communicating independently of one another, fragmenting the Psomas brand and business.

Solution: After extensive internal and external interviews, THUNDER FACTORY created a brand positioning that captured the essence of Psomas: "Better People, Better Solutions, Better Results." This drove the comprehensive integrated program, which included a new website, sales collateral system, direct mail and more.

Results: The new positioning strategy helped to not only create a compelling and differentiating brand strategy for the company, but more importantly unified the company's nine divisions around a single brand. Additionally, the new website and collateral material, clearly articulate the structure of the organization in a way that eliminates confusion and clearly shows the capabilities of the firm in an exciting and relevant manner.