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Strategic Business
Creation
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THUNDER FACTORY's service philosophy,
Strategic Business Creation, is single-mindedly
focused on helping our clients close sales and expand
their revenue-generating opportunities. This philosophy
is built upon the following strategic pillars:
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Integrated
Marketing Strategy and Tactical Execution |
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Strategic
Partnerships and Marketing Channel Management |
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Business
Design and Management Effectiveness Consulting |
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Sales
Support and Development |
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Strategic Business Creation reflects a fundamentally
different business philosophy regarding the choice of
tactics that should be used to achieve the client's marketing
and business goals.
Unlike traditional marketing consulting firms and agencies,
THUNDER FACTORY is "discipline neutral" in its
approach to developing integrated marketing programs that
help clients win. We never start with a bias for any particular
tactical approach. Instead, we make sure that the client's
goals and opportunities first drive the integrated marketing
strategy, and then the revenue-building tactical campaign
- not the other way around.
Also, we build marketing programs from the customer upward.
We work with sales and marketing teams to understand fully
what really sells, then translate that knowledge into
effective marketing programs. By contrast, consultants
and agencies often take the easy way out, recommending
programs that are conceived from the top-down, and rationalized
from general marketing data and trends.
Strategic Business Creation is another tangible demonstration
of THUNDER FACTORY's obsession with developing
and implementing marketing strategies and tactics that
help our clients close sales and drive revenues. Strategic
Business Creation ensures that we do so in the most
effective, cost efficient and fastest way possible. |
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