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performance-driven integrated marketing
It seems like the entire marketing industry has finally discovered integrated marketing. Have you heard the newest clich� in the advertising business? "We're media agnostic (or neutral)." That statement sounds kind of funny coming from big, traditional agencies who up until last week were slaves to the 30: spot, the million-piece direct mail campaign and ridiculously expensive PR programs built on glitzy stunts and fake spokespeople. Just the same, we welcome all the recent converts to integrated marketing. It's about time they realized this really is the best way to achieve clients' marketing goals.
One thing's for sure: The old way wasn't working anymore.
We've believed in integrated marketing from Day One. In fact, THUNDER FACTORY was born integrated. Why? Because it's the best way to fully leverage the ever expanding universe of new media options, marketing channels and technology innovations that have forever changed the practice of marketing. Oh, and it's also the most effective and cost-efficient form of marketing available.
THUNDER FACTORY is at the forefront of that new thinking in integrated marketing strategy and operations. We realized early on what integrated marketing really represents. It is not just claiming to be "media agnostic," and then offering up an expensive short film (in lieu of an expensive TV commercial). It's also not about providing a range of marketing and communications services under one roof - the so called "one-stop shop" for marketing services.
Integrated marketing actually happens at the strategic level. It's about creating Big Ideas (integrated marketing strategies), and then driving those ideas across the full range of media, marketing channels and tactical approaches.
That's what we do every day at THUNDER FACTORY. We've been practicing integrated marketing since we founded the firm in late 2000, just as the Dot Com "World of Spin" was imploding. Companies then, and now, immediately responded to our research-driven, business-focused integrated marketing philosophy. And, since we have been practicing integrated marketing longer than just about any other marketing firm or agency on the planet, we're getting pretty good at it.
We'd love to show you how a THUNDER FACTORY integrated marketing campaign can help you close more sales, drive higher revenues, and build leadership brands that create business success for the long haul.
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See how we bring integrated marketing strategies to life.
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related article:
Confusing Spin with Strategy
- Patrick Di Chiro
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