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article list:
Confusing Spin With Strategy
- Patrick Di Chiro
Coffee's For Closers
- Patrick Di Chiro
An Open Letter To Al Ries, Ad Age Columnist
Here's Where to Find Integrated Marketing
- AdAge
Getting a Bead on 'Buzz'
- Virginia Postrel
Survey: Network TV Does Worst Job of Proving Advertising ROI
- Judann Pollack
Toughening Your Brand
- Lynn Upshaw
Playing the Search-Engine Game
-Mylene Mangalindan, WSJ
At Last, a Way to Measure Ads,
- Michael Totty, WSJ
Small Firms Can Survive Sqeeze By Revamping Marketing Efforts
- Jeff Bailey, WSJ
Study Says Marketers Shifting Toward Internet, Direct Mail
- Erin White, WSJ
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