WHAT WE DO  PORTFOLIO >> Ameritrade Chemistry.com Extra Space Storage Factiva HighMark Funds McKesson OnStation The NPD Group PSOMAS San Mateo Public Library ValleyCrest Companies ZANTAZ   Case Studies   Client List  ABOUT US  CONTACT The Challenge AIA is the holding company for the three leading brands in the surety industry, Associated Bond, International Fidelity, and Allegheny Casualty. Management wanted to better understand the value of the three individual brands as well as better understand how they all fit together as AIA. Additionally, they needed assistance in communicating AIA's role and overall story to its new account directors. What We Did Conducted internal brand work session with key management Developed a positioning and communications strategy for AIA Developed a new look and feel for the company and implemented it into a collateral system, including a new corporate folder and brochure Conducted brand training with all account directors Results New positioning and marketing materials has helped further expand AIA's market dominance, as well as clearly communicate the AIA story Management has embraced the new positioning and communications strategy Account Directors (Sales) are more prepared with better branded materials, and a more consistent message for prospective agents case studies: AIA Ameritrade AT&T Wireless Cabela's Dr. Pepper Fortify Software Fleetwood Loyola Marymount University NationPoint OnStation San José State University Stanford University Visa ZANTAZ PORTFOLIO   |   HOME   |   CONTACT   |   PRIVACY