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WHAT WE DO
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The Challenge
To grow online and e-commerce sales from just 3% to 30% of total sales for one of the world's largest consumer marketers
What We Did
- Conducted qualitative and quantitative research
- Developed unique value proposition to drive consumers to AT&T;'s online channel
- Launched integrated marketing program that included ad campaign around "Best Values Online" and "Our Biggest Store" strategic messages
- Created partnerships to enhance the value of buying online (without significant added costs)
Results
- Achieved 25% increase in new subscribers in first two weeks
- Helped grow online sales to 10% of total transactions
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case studies:
AIA
Ameritrade
AT&T Wireless
Cabela's
Dr. Pepper
Fortify Software
Fleetwood
Loyola Marymount University
NationPoint
OnStation
San José State University
Stanford University
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