WHAT WE DO  PORTFOLIO >> Ameritrade Chemistry.com Extra Space Storage Factiva HighMark Funds McKesson OnStation The NPD Group PSOMAS San Mateo Public Library ValleyCrest Companies ZANTAZ   Case Studies   Client List  ABOUT US  CONTACT The Challenge Management was looking to increase marketing public relations efforts to generate greater awareness and understanding of Fleetwood both within and outside traditional media. What We Did Developed and managed all public relations and promotional programs around a broad new lifestyle positioning Utilized non-traditional techniques for generating awareness (product placement, entertainment tie-ins, partnership/marketing, buzz marketing, etc.) Created and managed innovative promotions and experiential marketing events Results Increased non-traditional media coverage substantially Secured several major placements and media opportunities (CNBC, "Meet the Fockers", InStyle Magazine) Exceeded all annual marketing and communications benchmarks case studies: AIA Ameritrade AT&T Wireless Cabela's Dr. Pepper Fortify Software Fleetwood Loyola Marymount University NationPoint OnStation San José State University Stanford University Visa ZANTAZ PORTFOLIO   |   HOME   |   CONTACT   |   PRIVACY