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WHAT WE DO
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The Challenge
Management wanted to create more awareness and understanding of Fortify's unique approach to software security
What We Did
- Developed a new brand positioning and communications strategy
- Developed an integrated marketing strategy for implementing the new positioning
- Created a new tagline "Security Starts Here"
- Created an integrated "Buzz Marketing" campaign around the 2004 RSA Information Security Conference
- Activated conference attendees to visit a unique marketing website ("ITSS" - It's the software stupid) for further information
Results
- Buzz Marketing campaign created awareness, interest and excitement around the Fortify brand
- Drove significant traffic to a branded marketing website
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case studies:
AIA
Ameritrade
AT&T Wireless
Cabela's
Dr. Pepper
Fortify Software
Fleetwood
Loyola Marymount University
NationPoint
OnStation
San José State University
Stanford University
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