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The Challenge
Develop a new brand strategy and communications platform for LMU that is helping it achieve its mission to become one of the most distinguished Catholic universities in America.
What We Did
- Undertook a comprehensive qualitative and quantitative research study to determine the similarities and differences between the needs and expectations of LMU's multiple audiences.
- Developed a new brand positioning for the university along with an audience specific messaging strategy
- Created the tagline "Embrace the Challenge"
- Developed partner marketing program with local/national public interest media
Results
- LMU began the rollout of the new identity, theme and messaging at the beginning of the 2003-2004 academic year
- The new messaging and positioning strategy have been embraced by both internal and external audiences
- The new positioning platform has been credited with helping LMU achieve its ambitious fundraising goals
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case studies:
AIA
Ameritrade
AT&T Wireless
Cabela's
Dr. Pepper
Fortify Software
Fleetwood
Loyola Marymount University
NationPoint
OnStation
San José State University
Stanford University
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