WHAT WE DO  PORTFOLIO >> Ameritrade Chemistry.com Extra Space Storage Factiva HighMark Funds McKesson OnStation The NPD Group PSOMAS San Mateo Public Library ValleyCrest Companies ZANTAZ   Case Studies   Client List  ABOUT US  CONTACT The Challenge Create a new brand for First Franklin Direct to avoid channel conflict with its wholesale mortgage sibling First Franklin (parent company: National City Corp.) What We Did Conducted a comprehensive qualitative and quantitative research program to better understand audience needs and expectations Developed a new positioning and communications platform Created a new corporate identity for First Franklin Direct: NationPoint Designed a style guide to assist the marketing team in managing the integrity of the new identity Created an internal brand launch campaign that empowered and encouraged employees to be advocates of the new brand positioning and name Results The new identity was embraced by employees and the industry at large, and business continues to grow at record rates case studies: AIA Ameritrade AT&T Wireless Cabela's Dr. Pepper Fortify Software Fleetwood Loyola Marymount University NationPoint OnStation San José State University Stanford University Visa ZANTAZ PORTFOLIO   |   HOME   |   CONTACT   |   PRIVACY