WHAT WE DO  PORTFOLIO >> Ameritrade Chemistry.com Extra Space Storage Factiva HighMark Funds McKesson OnStation The NPD Group PSOMAS San Mateo Public Library ValleyCrest Companies ZANTAZ   Case Studies   Client List  ABOUT US  CONTACT The Challenge Launch the OnStation brand and their new e-Advantage solution to the overly saturated automotive dealer market, while create awareness and interest around OnStation at the massive annual dealer trade show (NADA). What We Did Conducted a rigorous qualitative and quantitative research program to better understand the automotive industries' needs and expectations Developed a new positioning and communications platform to relaunch OnStation's new e-Advantage solution to the dealer market Created ongoing marketing communications to help strengthen and build OnStation's position as a pioneer and leader in customer retention and satisfaction solutions Developed a compelling trade show presence at the 2005 NADA Convention through booth design, presentation, collateral materials, special events, targeted email and direct marketing, print advertising, and public relations Conducted post-show follow up with all sales leads, media and analysts Results OnStation exceeded their lead/sales goals by 75% at the 2005 National Automobile Dealers Association and is now recognized as a leader in customer retention and satisfaction solutions. case studies: AIA Ameritrade AT&T Wireless Cabela's Dr. Pepper Fortify Software Fleetwood Loyola Marymount University NationPoint OnStation San José State University Stanford University Visa ZANTAZ PORTFOLIO   |   HOME   |   CONTACT   |   PRIVACY