|
AGENCY/CORPORATE MARKETING PROS LAUNCH THUNDER
FACTORY TO DRIVE CLIENT SALES AND REVENUES
THUNDER FACTORY'S Initial Clients Include Prudential Financial,
Visa
International, ZANTAZ, mPower, Loyola Marymount University
|
SAN MATEO, CA (December 6, 2001) - THUNDER FACTORY,
a new integrated marketing and strategic communications firm focused
on closing sales and driving revenues for clients, has been launched
by a group of marketing, advertising and PR executives who share
a vision to re-claim the business-building legacy of the global
marketing and communications industry. The firm's Web address is
www.thunderfactory.com.
THUNDER FACTORY offers a full range of marketing consulting
and communications agency services to deliver integrated solutions
that help clients gain market traction quickly. The firm is structured
to ensure that each client receives the day-to-day attention of
senior, business-focused marketing executives who are doers, not
just strategists.
"If a marketing firm is not focused on increasing the sales and
revenues of its clients, then it's probably wasting the clients'
money," said Patrick Di Chiro, president and CEO of THUNDER FACTORY.
"Our goal is simple: To increase our clients' top-line and bottom-line
results, and build their brands for long term market leadership."
Strategic Initiatives
THUNDER FACTORY's operating philosophy, called Strategic Business
Creation�, focuses on counseling clients to do the right things
-- implementing the right mix of integrated marketing strategies
and business-building tactics to create new revenue opportunities
for clients. To advance this philosophy, THUNDER FACTORY
has launched multiple strategic marketing initiatives. These include:
| � |
� |
| � |
Marketing Technologies - The firm is
working with leading software companies to develop and offer
a range of business-building marketing applications that exploit
the power of technology to strengthen, streamline and accelerate
the marketing process.
|
| � |
� |
| � |
Virtuous Value Circle Marketing
Vehicle - Based on many years of working with leading brand
marketers and media organizations, the firm has created an innovative
direct action marketing vehicle that joins marketers, their
target customers and media organizations in a Virtuous Value
Circle. |
| � |
� |
| � |
Proprietary Research Device - THUNDER
FACTORY is building a new research product that uses advanced
technology to connect and engage immediately with highly sought
after -- but traditionally hard to reach -- customer segments. |
|
|
Experienced Management Team
THUNDER FACTORY's principals have many years of international
experience creating brand, shareholder and customer equity for Fortune
100 enterprises as well as emerging technology companies. As president,
CEO and founder of THUNDER FACTORY, Patrick Di Chiro brings
23 years of marketing and communications experience to delivering
business-building results for clients.
Prior to founding THUNDER FACTORY, Patrick was chief communications
officer of E*TRADE, the leading online financial services company.
Before that, he was VP of Internet and technology marketing at Visa
International, and a partner at Ketchum, the world's sixth largest
public relations firm. Earlier in his career, Patrick served as director
of international marketing communications for American Express Company.
Other members of the THUNDER FACTORY management team include:
| � |
� |
| � |
Thomas C. Edwards, Chairman -- A 21-year
marketing and business development veteran, Tom previously was
president of SkyMall Ventures, where he created and led several
profitable new businesses for this leading catalog aggregator.
Earlier, Tom was one of Visa USA's highest-ranking executives
in strategic business development. Tom earned his MBA from Pennsylvania
State University. |
| � |
� |
| � |
Howard Green, Executive Vice President
- Howard has played a key role in creating and building franchise
markets at companies such as Apple, IBM, SPRINT, and a number
of prominent start-ups. An expert in technology and international
corporate marketing, Howard earned his MBA from UCLA. |
| � |
� |
| � |
Greg Xenakis, Executive Vice President
- Greg's experience in strategic and tactical marketing/communications
spans almost two decades in Silicon Valley. Greg has served
as a group PR manager at Sun Microsystems, a senior vice president
at a leading communications firm, and director of corporate
marketing for three technology companies: Signio (acquired by
Verisign), Vicinity (now publicly traded) and Portelco, a Hong
Kong-based wireless services company). |
| � |
� |
|
# # #
|
|
About
Us | Services
| Knowledge Base
| Partners
| News & Events