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THUNDER FACTORY Clients
Advisor Software, Inc.
AOL Inc.
AIA
Attributor
AT&T Wireless
Avery Dennison RIS
Cabela's
Chemistry.com
Citysearch.com
Computer Associates
Dell, Inc.
Dr. Pepper/Seven Up Co.
Executive Council of New York
Extra Space Storage
Factiva
Financial Crossing
Fleetwood RV
Fortify Software
HighMark Funds
ITP
Johnson & Johnson
Kiersted / Systems
Lollipop Theater Network
Loyola Marymount University
Match.com
McKesson Corporation
Magliner
Medallia
The NPD Group
Oakley
Patrina Corporation
Prudential Financial
PSOMAS
REX & Co.
San Jose State University
San Mateo Public Library
The Core List
Showtime
Stanford University
TD AMERITRADE
University of California Santa Cruz
ValleyCrest Companies
Velocity Commercial Capital
Visa International
Vonage
ZANTAZ
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Building Factiva's Business
Overview: Factiva®, a Dow Jones Company, provides essential business news and information, together with the content delivery tools and services that enable professionals to make better decisions faster.

Business challenge: Factiva needed to create broad awareness and generate trial use of Factiva Search 2.0, a search tool that enables information workers to quickly find the information they need to support critical business decisions.

Solution: We developed an integrated campaign based on the theme, "Factiva Finds Time." We created a fictional host, Michael, who demonstrated how people were leveraging Search 2.0 to increase productive and enjoy some newly found free time. From a popcorn rapper to an office Jiu Jitsu enforcer, the campaign drew from a cast of characters to highlight the many benefits of Search 2.0.

Results: In just 30 days, more than 1 million people were exposed to the campaign without the use of any traditional advertising and at an average cost per target of less than $0.10. (242,000 users received emails; 742,000+ were exposed to online media unit: 77,000+ viewed videos posted on sharing sites.)