Overview: Kiersted / Systems is a leader in electronic discovery and legal technology consulting, offering customized solutions to help businesses of all sizes manage the complexities of today's legal environment.

Business challenge: Kiersted was known primarily as a legal technology provider, but needed to capitalize on its real strengths: a consultative approach and partnership style to serving clients.

Solution: THUNDER FACTORY conducted a comprehensive brand assessment process with the Kiersted / Systems team and developed a new positioning platform around "A Deeper Understanding." The new platform served as the foundation for all communications, including a new website, tradeshow programs, online and off-line advertising and more.

Results: The new positioning and creative work, which includes a corporate website, collateral system, tradeshow programs and direct mail, has helped Kiersted / Systems develop consistent, impactful marketing and communications.