Overview: ZANTAZ provides content archiving, compliance, e-discovery and litigation support for Over 700 of the world's largest enterprises, financial institutions, law firms and government agencies.

Business challenge: As competition increased in the data archiving and compliance industry, ZANTAZ needed to clearly differentiate itself from the growing number of vendors, plug-and-play solutions, or in-house IT teams that didn't truly address the complexities of proper data management.

Solution: THUNDER FACTORY developed ZANTAZ' brand positioning platform to communicate the importance of working with a partner that understands the myriad of issues surrounding a company's digital information. Our integrated marketing campaign included everything from a corporate website and integrated collateral system, to online and offline advertising, tradeshow/buzz marketing, e-newsletters, and an international public relations program.

Results: In the time we worked with ZANTAZ, the company saw its revenues increase by more than 300% year over year for four years running, positioning the company to be acquired by Autonomy in July 2007.