Generate new clients for Ameritrade, while lowering account acquisition
costs. Also, encourage existing clients to expand and deepen their
relationships with Ameritrade.
Strategy:
Implement strategic
partnerships with other leading consumer brands that create
strong benefits and incentives for investors to choose Ameritrade
as their online brokerage firm.
Our benchmark
is that strategic partnership marketing will enable Ameritrade
to lower its account acquisition costs by as much as 50 percent.
At the same
time, develop a compelling loyalty program that activates existing
clients and encourages them to do more business with and through
Ameritrade.
Execution:
Created strategic
partnerships with several major consumer brand companies, including
Starwood Hotels and Resorts and Hewlett-Packard. As part of
this program, THUNDER FACTORY developed, negotiated and implemented
joint offers that are designed to achieve Ameritrade's goals
and drive incremental business for its partners as well.
THUNDER FACTORY
also developed special offers for existing clients, and is in
the process of creating a new loyalty program to strengthen
Ameritrade's relationships with its most active clients.
