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THUNDER FACTORY EXPANDS BUSINESS WITH THREE NEW CLIENTS
New Business Leverages Firm's Integrated Marketing Model
San Francisco Bay Area (July 14, 2005) - THUNDER FACTORY, the San Francisco Bay Area-based integrated marketing firm dedicated to building business for leading clients worldwide, today announced the addition of three new clients to its growing roster: Yodlee, Fortify Software and AIA.
"We are thrilled to welcome these great new clients to THUNDER FACTORY," said Patrick U. Di Chiro, chairman and CEO. "We look forward to helping these companies expand their business opportunities through THUNDER FACTORY's unique performance-driven integrated marketing approach. Ultimately, it's all about helping our clients to close more sales, drive higher revenues and build market-leading brands."
THUNDER FACTORY has been selected by Yodlee-a leading provider of innovative software solutions for financial services providers-to refine the company's corporate brand and create a range of new communications materials to support its ambitious growth strategies in multiple market segments. THUNDER FACTORY has already redesigned Yodlee's website, product datasheets, and other collateral materials.
"The strategic thinking and account management that THUNDER FACTORY provides us is top notch," said Melanie Flanigan, Director of Marketing for Yodlee. "The THUNDER FACTORY team has met my team's project requirements and deadlines, while providing exceptional customer service."
THUNDER FACTORY has been chosen by Fortify Software to create a new strategic positioning and messaging platform designed to elevate the company's value proposition and sharpen its communications to C-Level executives. As part of this new relationship, THUNDER FACTORY has created a new corporate tagline for Fortify Software ("security starts here"), implemented a guerrilla marketing campaign and launched an online lead generation program geared specifically towards the financial services vertical market.
"THUNDER FACTORY has been instrumental in helping us elevate and communicate our message to our core constituents," said Mike Armistead, Vice President of Marketing for Fortify Software. "They understood and executed on our goal to create 'urgency to buy' with prospective customers."
Finally, THUNDER FACTORY has been selected by AIA, the nation's largest bail bond surety company, to develop a wide array of ongoing integrated marketing and communications programs. THUNDER FACTORY is now completing a new brand positioning and messaging strategy for AIA, as well as a new corporate brochure design, stationery system and comprehensive agent research program. All facets of the campaign are designed to capture the essence of, and create awareness around, the AIA brand as the industry leader in surety and customer service.
"THUNDER FACTORY has not only helped us better understand what our brand stands for but, more importantly, how to communicate that value to our agents," said Robert Kersnick, COO for AIA. "We see THUNDER FACTORY as a true partner and look forward to their ongoing assistance as we continue to evolve and grow our brand."
About THUNDER FACTORY
THUNDER FACTORY was founded in 2000 to fill a void among marketing firms by delivering integrated performance-driven marketing services with a single-minded focus on helping clients build their business. The firm provides a variety of services in four key marketing areas: strategy development, communications (including advertising, public relations, web development and direct/online marketing and collateral development), partnerships, and brand development. Clients range from Fortune 100 corporations to mid-sized, pre-IPO companies, and include Ameritrade, AT&T; Wireless/Cingular, Computer Associates, Dr. Pepper/Seven Up Company, Fleetwood RV, McKesson Corp., San Jose State University and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also has offices in Los Angeles and New York City, as well as affiliates in London, Hong Kong and Salt Lake City. For more information, visit www.thunderfactory.com.
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press releases
THUNDER FACTORY Expands Portfolio of Integrated Marketing Services with New Digital Business and Audit Strategy Offering
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THUNDER FACTORY Launches New Website to Showcase Full Range of Integrated Marketing Capabilities
THUNDER FACTORY Makes Senior Hires to Expand Integrated Performance-Driven Marketing Capabilities
THUNDER FACTORY Expands Business with Three New Clients
THUNDER FACTORY Expands Eastward with Opening of New York City Office
THUNDER FACTORY Ranked Twentieth in the Silicon Valley Business Journal's 50 Fastest Growing Private Companies
THUNDER FACTORY Accelerates Growth in Southern California
Fleetwood Rv, San José State University Choose THUNDER FACTORY for Integrated Marketing Programs
Business Growth at Thunder Factory Spurs Headquarters Move, Expansion into L.A. and N.Y.
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