THUNDER FACTORY PROMOTES
ERIC GRANOF TO PRESIDENT

Granof Charged With Advancing Firm’s “CLIENTS FIRST” Philosophy, and Expanding Revenue Growth and Digital Marketing Capabilities

SAN FRANCISCO – July 11, 2006 – THUNDER FACTORY, the fast-growing integrated marketing firm that delivers performance-driven marketing results to blue-chip clients worldwide, today announced the promotion of Eric Granof to President. In his newly expanded role, Granof will oversee all client account operations and manage both the Los Angeles and New York City offices, in addition to continuing to direct all new business activities for the firm.    

Since Granof joined THUNDER FACTORY as Executive Vice President and Managing Director of Los Angeles in 2003, the company has experienced significant growth every year. Granof’s leadership skills and strong capabilities as a brand strategist and new business generator have fueled the company’s acquisition of blue chip clients while also building a world class team. Granof has also helped to lead the company’s continuing growth in digital and new media marketing, branding, corporate identity and research.

“Eric’s promotion to President is a natural evolution of his expanding role as an essential leader of and growth catalyst for our firm,” said Patrick Di Chiro, Chairman and CEO of THUNDER FACTORY..“ His incredible professionalism and passion for his clients and colleagues, have helped to transform the company into a real player in today’s rapidly changing marketing landscape. Eric will play a central role in building our firm into one of the world’s leading marketing services firms in the next few years.”

“When I first met Patrick in 2003 and listened to his vision for THUNDER FACTORY, I instantly saw the potential,” said Granof.  “And then to see that vision unfold over the last three years, has been tremendously satisfying.  I can only be thankful for the opportunity that I have been given and do my best to continue to build upon the firm’s foundation and to redefine the ’agency’ model and integrated marketing.”
Prior to joining THUNDER FACTORY, Granof was a Partner in the Los Angeles office of Lippincott Mercer, a leading corporate identity and brand strategy firm. Eric received an MBA from the University of California at Irvine as well as an undergraduate degree from the University of California at Santa Barbara.  He resides in Agoura Hills, CA with his wife and daughter.

About THUNDER FACTORY

THUNDER FACTORY was founded in 2000 and has built its reputation by delivering integrated performance-driven marketing services with a single-minded focus on helping clients build their businesses. The firm provides a comprehensive range of services in five key marketing areas: strategy and brand development; communications (including advertising, public relations and buzz/viral marketing); web development and interactive marketing; direct/online marketing; and partnership marketing. Consistent with its performance-driven marketing approach, the firm employs a unique results measurement methodology to demonstrate ROI for clients. THUNDER FACTORY has been honored two years running as one of the Silicon Valley Business Journal's 50 Fastest Growing Private Companies. Clients range from Fortune 100 corporations to mid-sized, pre-IPO companies, and include TD AMERITRADE, McKesson Corp., Match.com, AT&T/Cingular, Citysearch, Dell, Dr. Pepper/Seven Up Company, CA and ZANTAZ. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles and New York City.