THUNDER FACTORY EXPANDS PORTFOLIO OF INTEGRATED MARKETING SERVICES WITH NEW DIGITAL BUSINESS AND AUDIT STRATEGY OFFERING

New Service Offering Provides Clear Road Map for Clients to Effectively and Profitably Navigate the Emerging Digital Economy

SAN FRANCISCO, CA – September 19, 2007 –THUNDER FACTORY, the fast-growing integrated marketing firm specializing in digital media and blue chip brands, today announced the creation of a new service offering called Digital Business and Audit Strategy (DBAS). The new offering is designed to help clients figure out the most effective strategy and implementation plan to fully maximize the rapidly emerging digital media and marketing opportunities to drive their business.

Building on THUNDER FACTORY’s deep experience and expertise in digital media and interactive marketing, the DBAS service provides a comprehensive audit of a client’s current business practices and benchmarks them against the company’s competitive set. THUNDER FACTORY then develops a strategic plan and deployment road map that enable the client to jumpstart its digital efforts and quickly capitalize on the most appropriate new media and marketing opportunities. Most importantly, the DBAS offering assesses the client’s full range of business needs as well as marketing opportunities relative to using digital media and interactive technologies.

“Our new Digital Business Audit and Strategy offering is a direct response to what we have been hearing from clients, namely that they are looking for smart thinking and creative ideas on how best to integrate digital media into their business and marketing strategy and operations,” said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. “By fully leveraging our expertise and intellectual property in the digital realm, our new DBAS service is already helping to guide clients and partners in maximizing these emerging technologies and channels to drive real business results, not just create buzz.”

Key elements of THUNDER FACTORY’s new DBAS offering include:

• In depth analysis of the client’s current digital
  practices and opportunities
  
• Competitor benchmarking studies and industry
  best practices review
  
• Development of a Digital Business Value Chain,
  tailored to the client’s specific needs
  
• Integrated digital strategy, deployment planning
  and implementation management  

“THUNDER FACTORY’s new Digital Business Audit and Strategy service is a significant opportunity for companies, large and small, to harness the power and promise of the digital revolution by creating and adopting a truly business-level strategy and action plan,” Di Chiro added. “Unfortunately, too many companies are still just reacting to the new digital environment and jumping headfirst into these initiatives without a fully considered strategy. We’re seeing this classic ‘ready, fire, aim’ marketing model being employed all too frequently these days.” 

THUNDER FACTORY is already implementing its new Digital Business Audit and Strategy service for several clients, and expects to finalize additional engagements in the near future.

About THUNDER FACTORY

Since its founding in 2000, THUNDER FACTORY has built a national reputation for creating fully integrated, big idea-driven marketing solutions and campaigns that help clients build their businesses. The firm provides a comprehensive range of strategic, marketing, communications and interactive services, including the latest digital media and technology. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and start-ups.  Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles, New York City and a satellite office in Houston. For more information, visit www.thunderfactory.com and the firm's blog at www.IdeaDrivenMarketing.com.