THUNDER FACTORY Selected by REX & Co. for
Integrated Marketing and Communications Program
THUNDER FACTORY Develops New Brand Positioning, Tagline and Website
SAN FRANCISCO, CA – June 4, 2007 – THUNDER FACTORY, the fast-growing integrated marketing firm specializing in digital media and brand marketing, today announced the addition of REX & Co. to its growing client roster. REX & Co. offers a revolutionary home finance product which enables homeowners to convert the equity in their homes into cash without interest charges or monthly payments.
THUNDER FACTORY has already created a new brand positioning, tagline and marketing collateral for REX & Co., and recently built and launched an all-new website for the company (www.rexagreement.com). Additionally, THUNDER FACTORY will support REX & Co. with an ongoing integrated marketing and communications program, which includes advertising, online marketing and event marketing.
"We are thrilled to be working with REX & Co., which has developed one of the most innovative financial products I have ever seen," said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. "Our team is very excited about helping REX & Co. build a strong consumer brand and driving sales through a hard-hitting integrated marketing and communications program."
About REX & Co.
REX & Co., through its REX Agreement, is the only company in the United States that enables homeowners to convert their equity into cash with no debt, no interest, and no monthly payments�ever. Neither a lender nor a bank, REX & Co. is a respected pure equity home finance and real estate investment company with a single-minded focus on creating smart alternatives for homeowners to access their homes� equity. REX & Co. was founded in 2004 and is a privately held company. REX & Co.�s lead investors include AIG Financial Products Company and Royal Bank of Scotland/Greenwich Capital. For more information, visit www.rexagreement.com.
About THUNDER FACTORY
Since its founding in 2000, THUNDER FACTORY has built a national reputation for delivering integrated, big idea-driven marketing services that help clients build their businesses. The firm provides a comprehensive range of services in five key areas: integrated marketing strategy/brand development; communications (including online/offline advertising, public relations, blogs, collateral development and event marketing); digital/Interactive marketing (including web development, online/email marketing, mobile marketing, search marketing and online promotions); direct response marketing; and partnership marketing/sales promotions. THUNDER FACTORY's clients range from Fortune 50 corporations to leading mid-sized companies and start-ups, and include Johnson & Johnson, TD AMERITRADE, McKesson Corp., Match.com, Visa International, Avery Dennison, Vonage, Dell, Extra Space Storage and ValleyCrest. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles, New York City and a satellite office in Houston. For more information, visit www.thunderfactory.com.
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