THUNDER FACTORYTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications
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THUNDER FACTORY Integrated Marketing Communications

SAN MATEO LAUNCHES NEW BRAND
FOR THE CITY'S LIBRARY SYSTEM

SAN MATEO, CA – August 22, 2006 – The San Mateo New Main Library, opening Sunday, August 27, 2006, will be flying a New Logo for the 21st Century Library. The new brand not only represents the new “green” energy-efficient, sustainable building, but it defines a new era of expanded services and resources available to the community. 

Three key elements of the new design are: Inspire, Grow and Connect. The library is a place for personal growth and fulfillment; a place to build community relationships; and a conduit between people and forward thinking technology. The new design is reminiscent of a flower, a sunrise, a spark of light or the leaves of a book opened up.

THUNDER FACTORY, an integrated marketing and communications firm headquartered in San Mateo, worked with Library Staff and Library Trustees to develop the library’s service brand into a new dynamic image.

“San Mateo’s New Main Library is not only an instant Bay Area landmark, but also a living, breathing part of the community,” said Patrick U. Di Chiro, Chairman and CEO of THUNDER FACTORY. “We wanted the new logo to capture the inspiration and dynamism that are at the heart of the new library and that will drive its growth and success for the future. We are incredibly proud to have been a part of this exciting project.”

San Mateo Main Library is a state-of-the-art resource center for literacy and ongoing learning; a destination that is inviting, comfortable and accessible, a place for families, community groups and people of all ages; and a vibrant bridge to multicultural understanding.

This landmark public library features 100 public internet computers, specially designed areas for children and teens, study rooms, community meeting rooms, a café and 157 underground parking spaces. Specialized resources: the Genentech Foundation Biotechnology Learning Center, the Franklin Templeton Investments Business Resource Center, the Kenneth & Sherrilyn Fisher Journalism Center and the InfoSeekers-Student Research Center – a joint program with the San Mateo-Foster City School District to assist 4th and 5th grade students and their parents with school assigned research projects.

About THUNDER FACTORY

THUNDER FACTORY was founded in 2000 and has built its reputation by delivering integrated performance-driven marketing services with a single-minded focus on helping clients build their businesses. The firm provides a comprehensive range of services in five key marketing areas: strategy and brand development; communications (including advertising, public relations and buzz/viral marketing); web development and interactive marketing; direct/online marketing; and partnership marketing. Consistent with its performance-driven marketing approach, the firm employs a unique results measurement methodology to demonstrate ROI for clients. THUNDER FACTORY has been honored two years running as one of the Silicon Valley Business Journal's 50 Fastest Growing Private Companies. Clients range from Fortune 100 corporations to mid-sized, pre-IPO companies, and include TD AMERITRADE, McKesson Corp., Match.com, AT&T/Cingular, Citysearch, Dell, Dr. Pepper/Seven Up Company, CA and ZANTAZ. Headquartered in San Francisco, THUNDER FACTORY also has offices in Los Angeles and New York City.



THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications

press releases

THUNDER FACTORY Expands Portfolio of Integrated Marketing Services with New Digital Business and Audit Strategy Offering
THUNDER FACTORY Integrated Marketing CommunicationsTHUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Announces Creative
Team Promotions
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THUNDER FACTORY Selected by REX & Co. for Integrated Marketing and Communications Program
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Kiersted / Systems Launches New Web Site
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Teens Encouraged to Create Mobile Content for
a Cause
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THUNDER FACTORY Jessica Kernan named managing director of Thunder Factory's New York office
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THUNDER FACTORY
San Mateo Launches New Brand for the City's Library System
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THUNDER FACTORY Named Direct Response Agency for Extra Space Storage¨
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THUNDER FACTORY Promotes Eric Granof to President
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THUNDER FACTORY Develops Integrated Marketing Campaign Featuring Viral Videos to Launch Factiva Search 2.0
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Selected as Agency of Record for Leading Local Search and Content Provider
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THUNDER FACTORY Welcomes Match.com to Growing Client Roster
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THUNDER FACTORY Completes Web Re-design Project for the Executive Council of New York
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Launches New Website to Showcase Full Range of Integrated Marketing Capabilities
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Makes Senior Hires to Expand Integrated Performance-Driven Marketing Capabilities
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Expands Business with Three New Clients
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Expands Eastward with Opening of New York City Office
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Ranked Twentieth in the Silicon Valley Business Journal's 50 Fastest Growing Private Companies
THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Accelerates Growth in Southern California
THUNDER FACTORY Integrated Marketing Communications
Fleetwood Rv, San José State University Choose THUNDER FACTORY for Integrated Marketing Programs
THUNDER FACTORY Integrated Marketing Communications
Business Growth at Thunder Factory Spurs Headquarters Move, Expansion into L.A. and N.Y.
THUNDER FACTORY Integrated Marketing Communications



THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications
THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications THUNDER FACTORY Integrated Marketing Communications