Eric Granof joined THUNDER FACTORY in 2003 in order to build the company's Southern California business. According to Eric, it was as simple as hearing THUNDER FACTORY's tagline, "Building Your Business," that drew his interest in the firm. Eric has a strong background in building and creating brands, and is a strong believer that well managed brands have the ability to drive consumer preference and ultimately drive sales for a company.

Before joining THUNDER FACTORY, Eric spent four years with Lippincott Mercer, a leading corporate identity and brand strategy firm, as a Partner in its Los Angeles office. Prior to Lippincott, Eric was a Senior Project Manager for Citigate Bass Yeager in Los Angeles, where he managed a number of brand strategy and communications projects. Eric spent almost three years at Interbrand, where he was one of the core team members, responsible for starting and growing the San Francisco office. Some of the clients Eric has worked with over the years include, Home Savings of America, Nissan, Genentech, Hewlett Packard, Microsoft, Park Place Entertainment, Caesars Palace, TCW, Kaiser Permanente and Hilton Hotels, to name a few.

Eric has conducted branding seminars for multiple chapters of the American Marketing Association, UCLA and the Executive MBA Program at Santa Clara University. He has also recently co-authored an article on brand risk for RIMS' national publication. Eric holds a BA in Environmental Sciences from the University of California, Santa Barbara and an MBA from the University of California, Irvine.

A Southern California native, Eric has been an avid runner for most his life. Whether it's running through Louvre at sunrise, a sunflower field in Umbria or a deserted beach in Mexico, Eric makes a point to run in every new destination he visits.