FLEETWOOD RV, SAN JOSÉ STATE UNIVERSITY
CHOOSE THUNDER FACTORY FOR INTEGRATED MARKETING PROGRAMS
New Wins Cap Year of Increasingly Strong Momentum, Expanding Operations
for San Francisco Bay Area Marketing Firm
SAN MATEO, CA (January 27, 2004) --THUNDER FACTORY, the San Francisco Bay
Area-based integrated marketing firm dedicated to closing sales and driving
revenues for clients, today announced two significant additions to its client
roster.
The Fleetwood RV division of Fleetwood Enterprises, America’s leading
manufacturer of recreational vehicles and manufactured housing, retained THUNDER
FACTORY as agency of record for public relations, and awarded the shop a variety
of other marketing assignments, including partnership marketing, promotions
and product placement. The appointment followed a competitive review by the
Riverside, CA company.
“We selected THUNDER FACTORY to play a key role in helping Fleetwood
RV with its brand revitalization, public relations and marketing efforts,” said
Amy Coleman, Public Relations Manager for Fleetwood RV. “Their team of
seasoned professionals has the innovative thinking and fresh approach to integrated
marketing that has already had a major impact on our sales and marketing efforts.”
In addition, San José State University selected THUNDER FACTORY to
develop a complete integrated marketing strategy and program for the school’s
Campus Village, a new, state-of-the-art housing facility scheduled to open
in Fall 2005. San José State chose THUNDER FACTORY after conducting
a nation-wide search and hearing competitive presentations.
"This project has the potential to transform San José State from
what has been primarily a 'commuter school' to a vibrant residential academic
community," said Ray Flatland, Managing Director of Project and Development
Services for Jones Lang LaSalle Americas, Inc. "Our first priority is
to fill those beds. After reviewing THUNDER FACTORY's unique approach to integrated
marketing, we knew their team had the full range of capabilities we were looking
for to meet and exceed our vision for the Village."
These wins and others, as well as expanded assignments from existing clients,
have fueled the three-year-old THUNDER FACTORY to more than double its staff
in the last year. The firm recently moved its Bay Area headquarters to larger
offices in San Mateo, and opened an office in Los Angeles.
“To be growing and winning business against strong competition in this
economic climate is especially gratifying,” said Patrick Di Chiro, Chairman
and CEO of THUNDER FACTORY. “Marketers are clearly responsive to our
results-oriented, truly integrated approach. Clients and prospects appreciate
the fact that, first and foremost, we think like business people.”
About THUNDER FACTORY
THUNDER FACTORY was founded in 2000 to fill a void among marketing firms by
delivering strategic, integrated marketing services with a single-minded focus
on helping clients close sales and drive revenues. The firm provides a variety
of services in four key marketing areas: strategy, communications (including
advertising, public relations, web development and direct/online), partnerships,
and technology. Clients range from Fortune-100 corporations to mid-sized, pre-IPO
companies, and cover a variety of categories, from financial services to consumer
brands, healthcare, technology and higher education. Clients include Ameritrade,
AT&T Wireless, Fleetwood RV, McKesson Corp., San José State University
and ZANTAZ. Headquartered in the San Francisco Bay Area, THUNDER FACTORY also
has an office in Los Angeles and affiliates in Seattle, Omaha and Phoenix.
For more information, visit www.thunderfactory.com.
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